By Shirleen Von Hoffmann President and Sales Coach HomeBuilders AdvantEdge Copyright 2010

Just a reminder to you on how important it is that you dress for success at all times. What I see most in the sales field is bad hair, people not taking the time to prepare themselves in the morning, no make up, outfits not appropriate for real estate, sometimes to tight and too casual.

Why?  Here are three good reasons…

1.Because you are a professional, you must appear as one  You are helping people make their biggest purchase of their lifetimes.  In a good market you make more than some doctors and most lawyers.  You must look sharp as they do, all the time.

2.Because you must appear as the expert in Real Estate and dressing for success helps to convince the prospects you are an expert and a successful one at that. It also gives you confidence!

3.Because most Managers are  very sensitive about this topic and ask me to  talk about it.

Ladies-

• You don’t have to spend a bundle to look good.  Heck I don’t care if you wear the same outfit everyday as long as it looks clean and professional.
• Business jacket that fits well, Not to small and not too big, long or short sleeves. If you jacket is slightly tight, don’t button it, leave it open.
• Nice blouse
• Pants, skirt or dress. (skirts and dresses being at the knee or longer)
• Hair is important.  It needs to have a style, be styled and put together. Longer hair needs to be off the shoulders.  Pull it up in a bun (not using a big clip)  or pull it back in a professional ponytail.
• Light Make Up and perfume
• Nice Earrings-Diamond studs or pearls are best.(if you can’t afford real-they make such good fakes you can’t tell)
• Simple-Necklace (pearls preferred)
• Nice Watch
• Nice Shoes or pumps (clean and polished)
• Manicured nails

Gents

• You don’t have to spend a bundle to look good.  Heck I don’t care if you wear the same outfit everyday as long as it looks clean and professional.
• Business jacket that fits well, Not to small and not too big.
• Nice shirt with tie
• Dress Pants.
• Hair is important.  It needs to be styled with your neck shaved and facial hair should be groomed.
• Nice Watch
• Nice shoes (clean and polished)
• Nice leather belt.
• Light Aftershave
• Manicured nails

Tips for all…

• Black is an easy color to match and looks elegant.
• If you have to think about an outfit you are wearing, wondering if it is professional then it probably isn’t Rethink it and change into something else.
• Pearls are easy for women and very elegant looking.
• Simple, elegance is the easiest way to look professional.
• I advise Agents on their Images and how they come across.  If any of you want me to give you the once over, just ask.
• Keep your ties, tied while you are on duty and jackets on.
• Glasses, if needed should be current styles.
• Don’t forget if your car is parked out front, keep it clean and washed.

Remember it’s always SHOWTIME in real estate and I am here to make you great at what you do!