Shirleen Von Hoffmann

Shirleen Von Hoffmann

Shirleen Von Hoffmann, principal of Home Builder’s Edge and Sales Team Coaches, has spent 30 years in the Real Estate industry specializing in Sales, Business Development, Finance and Customer Service Excellence. Always a Top Tier producer, she has received numberous Sales Achievements awards.

Shirleen teaches Sales People new techniques to become Top Producing Sales Professionals with her no-nonsense, sales skills. She is tenacious, to the point and speaks in a sales language that sales people understand.

She is the Author of, “Secrets of Top Producers” A new way of selling for New Home Professionals, as well as the developer of the HBE library of home selling tools and media. In addition to her seminar workshops and speaking, she frequently contributes her expertize to NAHB’s Sales and Marketing Idea’s Magazine, NAHB National Sales and Marekting Channel, Builder Magazine and many other trade publications. She is a speaker at the Internatinal Builers Show in Orlando Florida.

Who is HBE?

HBE is an innovative sales coaching company that teaches sales techniques that elevate Sales People to a fresh place of success. We are a national company that specializes in Sales Force Secret Shopping, Sales Coaching and one on one onsite training.

Our Passion

“Our passion and focus is working with Builders to give them better solutions to achieve more sales. Agents are taught to do the extra steps necessary to be the very best! This means a lot of time spent on the sales experience, walking the models, marketing the community and following up with prospects. Because my business is my passion, I get personally involved with every Builder and Agent that I work with. I am not your ordinary Sales Trainer, I am a Sales Coach; I roll up my sleeves and work with your teams or individuals to make them the best they can be. It doesn’t matter how long it takes, as long as when I leave they are the best they can be! My passion for what I do comes as better sales performance for you!

What makes us different

We are filling gaps for builders every day. Managers are overloaded and budgets are tight. We are working in the field, utilizing film to perfect selling techniques along with, coaching, mentoring, takeaways, scripting, role play and practice, practice, practice until it is a natural habit, is the most effective training there is. We teach in a way that most Sales People learn best, give them relative information that is useful and things they can take away and mix into their repertoire.

What People are saying about HBE

Shirleen has done an amazing job with my sales team! They love her! In the past, we never had time or made time for training. But with her program, there is enough time for training in every meeting, it’s fun and interesting and the Agents get takeaways they can absorb into their routines the following week. We love this program, it’s super easy, very affordable and customized for our Agents. Our sales have improved because of it!

Jill Hardy Sales & Marketing Vice President at Regis Homes

I utilized Shirleen’s services in the field as my Sales Coach as well as her live trainings and numerous consult sessions. I have had all kinds of trainers train our Sales Team but Shirleen really makes a huge difference. She observes the Agents in action and then coaches them where they need improvement. Not only did she make a positive difference with the Sales Teams but they enjoyed her sessions and spending time one on one with her. Her one on one coaching is the most unique type of training I have ever seen or experienced and now that I have had it, I will never do training any other way. It makes the biggest difference. She is a true professional through and through and her vast experience and knowledge in real estate and new home sales, helped me in many ways. You will never regret hiring her team at HBE!

Dave McKown Sales & Marketing Director at William Lyon Homes Northern California

We are located in Northern California and you can reach us at (866) 600-EDGE

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