New Books!

Top Producer Secrets for New Home Sales Professionals

Top Producers Secrets

The book is out now! Click Here to Get A Copy!

Buy the Book Now!

Don’t you wish all of your Agents were Top Producers? In this market they have to be!

Utilizing the training in this book, you can start the process of converting those low key Agents into Top Producing Sales Agents right in your sales meetings.

These weekly lessons go over all of the extra steps that Top Producer’s take and implements them weekly into your meetings.

The Agents will have takeaways to practice and will come back the following week to discuss what they have learned.

After these lessons your Agents will be equipped with tools only Top Producer Agents have, which should result in more sales being made for you. This training is a must if you want more sales in this market!

What people are saying about “Top Producer Secrets”

This book will change the way you sell. Shirleen’s common sense approach will guarantee your sales success. The material in this book captures the essence of how to get to the top. It’s a must read for sales professionals.”

Jerry Rouleau
Selling More Homes Media & J. Rouleau & Assoc.

Shirleen, Congratulations on creating a valuable educational treatise and resource for anyone wanting to learn how to become a more effective and successful new home salesperson in today’s challenging market.”

S. Robert August

This book is full of great ideas and is “back to basics” of sales. It reminds our Sales People of what they need to be doing in this market. I know it works because Shirleen trains my team and they are the best! We get fantastic results from her training and simple sales wisdom.”

Jill Hardy Vice President Regis Homes Northern California

I have read a number of books on the subject of new home sales and most of them seemed to be based on theory. I loved how this book was different, more practical and hands on with takeaways for the Agents. You want an edge on the competition, look no further.”

Dave McKown
Director of Sales and Marketing – William Lyon Homes

Ms. Von Hoffmann’s book, “Top Producers Secrets” offers terrific insight and road maps to success for all sales agents in the new era of the New Normal. This book is a must read not only for all new home sales agents and their management teams but any builder looking to survive and get the “Edge” during the next decade.”

Bill Heartman
President – Regis Homes Northern California

I have been a Sales Agent for 20 years and I love this book. I think this book should be in the hands of every Sales Agent in the country. This book is loaded with great ideas and knowledge with takeaways done in small steps. It is easy and something everyone can learn from! Great Job!”

Renicia Fewell
New Home Sales Person & Broker

Shirleen Von Hoffman’s “Top Producer Secrets”, tells it like it is when she describes her Blueprint for Success; it doesn’t happen by accident. Whether you’re a builder, sales manager or sales agent, Shirleen provides not only a theoretical blueprint for success but the step-by-step process to make it happen! I really enjoyed reading this book!”

Zoe Miller, Owner
Computer Presentation Systems