NAHB Article-“Back to Basics”

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By Shirleen Von Hoffmann President of Homebuilders AdvantEdge My company does a lot of Secret Shopping for Home Builders.  I consider the Secret Shopping aspect of my company my very own pulse of the market and love doing secret shops myself, whenever I can, because...

Increase Sales with Smart Marketing

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By Shirleen Von Hoffmann, President – Sales  Coach for HomeBuilders AdvantEdge Copyright 2010 Most Sales Agents hate follow up and many don’t do it at all.  Nevertheless, the real fact of the matter is, if  you’re not following up you’re missing out on a real...

Builders-Brokers; Your “Outside Sales Team”

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By Shirleen Von Hoffmann President of HomeBuilder’s AdvantEdge                                                                                                            Copyright 2009 The market appears to be settling, and a new market lies before us. Things have...

Ready, Set, Close!

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I frequently get asked to come into Sales Meetings and train sales professionals on “Closing Techniques”. In my experience poor closing skills are rarely the real issue.  Many times Senior Managers may think their problem is poor closing, however; it is...

Goals

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I’m sure by now that you have established your sales targets for next year. If you haven’t I suggest that you get cracking and do it now. Time is slipping past! If you have set your targets, congratulations! Here are 10 things you can do to achieve those...