Shirleen has made a huge impact on our Sales Team. Her enthusiasm and hands-on knowledge of the industry are not only refreshing but she makes selling fun! Rather than “preach sales from a podium”, Shirleen immerses herself in her work and uses unique coaching techniques such as visiting our sales consultants, onsite and consulting with them one-on-one. She uses positive feedback and energy to coach and mentor our team and makes the “fixes” while they are in action, in the community, where it counts. Whether she’s addressing handling objections, demonstrating the models, finance, closing, or suggesting attire to look professional, she does it with passion and from the heart. She truly has become a part of our Sales Team!

Director of Marketing, Hovnanian Homes | Northern California

My favorite things in the seminar were identifying “sweet spots”, role play and how to use visions of ownership to sell. Shirleen came on site and did a great job of tailoring the workshop to our specific needs.

Sales & Marketing Director, Hofmann Homes

Exactly what I needed to help me fully understand FHA financing. Direct and to the point. Anyone that sells homes can benefit from this seminar!

Sales Agent, William Lyon Homes

This was the most practical, hands-on class I have ever taken. I will use every bit I learned! It’s always helpful to get reinforcement and new ideas! Shirleen provides a comfortable environment to express any questions.

Sales Representative, Hofmann Homes

I have worked with Shirleen and her team at HBE for years. She has done secret shopping, training, coaching, meetings and consulting for Regis Homes. The shops I have had in the past don’t compare to the ones she has provided and the way she coaches on those shops is like no other. I love the One on One shop! It is so different from any of the other shops. My Agents learn from the shop immediately and I have the opportunity to see my sales agents change by leaps and bounds. Your direct contact with my Sales Team in the field, really helps me with my job as a Manager when my time is so limited. Thanks HBA!

Vice President and Sales Manager, Regis Homes

I have used a number of sales trainers in my time and they all seem to “preach” technique. This has had a varied effect on my sales team. Why? Because it never addresses each team members’ strengths and weaknesses. Shirleen’s training focuses more on the individual with real life lessons on how to be a success in a person’s own right. She starts with goal setting and has a very lineal and easy to understand curriculum. Shirleen then customizes the experience with “one on one” sessions that really get in “the head” of the person she is working with. She follows up with both instant and mystery shops which allow the individual to view themselves as the client views them. Shirleen is innovative, but at the same time, fundamental in her approach to sales training. This is what sets her apart from all of the other sales trainers out there. Since I began using Shirleen, my sales teams’ conversion rate has seen a substantial improvement. In this time of limited budgets, training is usually the first item to be cut. My philosophy is it should be the last. The battle is won and lost on the sales floor and to win you, must have every agent at the top of their game. So for me training is king or should I say Queen in Shirleen’s case. She is a true professional through and through and her vast experience and knowledge in real estate and new home sales helped me in many ways. You will never regret hiring her team at HBA!

Sales & Marketing Director, Bright Homes